WELCOME!

ClinicGrower is a leading growth marketing agency that works specifically with medical, cosmetic and aesthetic practices to connect them with new patients in their community and generate leads, appointments, and sales.

We are a vital part of their overall business. We deliver results and help grow these practices to new levels.

Thanks to our great work, we are also growing and we are looking for a Paid Media Team Leader to join our Advertising & Marketing Leadership Team.

Media Buying is a vital part of digital marketing agencies and the Paid Media Team Leader delivers results and helps our ad department grow client results to new levels.

Being successful in this role means that as Paid Media Team Leader, you are responsible for ad team and their daily end-to-end ad creation, optimization, and quality lead generation. We run ads on Facebook, Instagram, Google, YouTube, TikTok & Traditional Media.


⭐️ Are you ready to join a fun, results-oriented team as our NEW ADS Team Rockstar! ⭐️


Read Below, then begin your application at the bottom of this page:


WHAT WE OFFER


• Fun, diverse, fast-paced work environment

• Constantly evolving, cutting-edge technology

• The ability to make a significant impact immediately upon jumping in

• Remote work opportunity

• Impressive salary structure.

• Numerous team-building activities to promote collaboration

• Bonuses and benefits

ROLE

As a Paid Media Team Leader, you’ve spent the past few years creating, optimizing and scaling campaigns OR leading an existing team and are ready to put your skills to work helping a passionate and fast-growing agency serving medical, cosmetic & aesthetic practices with lead generation.

You're an aspiring leader who has a passion for advertising, creating premium ads, following proven structures and sop's, and a love for data/analytics.

You excel at monitoring the set up, management, tracking (using our tools and dashboards), and optimizing ad campaigns for over 50 agency clients and reporting recommendations to the Digital Marketing Manager & Creative Director to take quick action to achieve results.

You will have access to a series of winning ad campaigns and funnels that you will use and you will be expected to build on this success by bringing your knowledge, skills, and experience. You will develop and create new campaigns, constantly seeking to improve our results for clients. Time Management and Prioritization are keys to success.

The position is Full Time (works remotely) with during hours M-F 8AM-6PM EST / New York

If you can say yes to these questions, we want to meet you now:

  1. Are experienced in generating local business leads on Search; facebook and Instagram, and/ or Google?

  1. Are you obsessed with analyzing data to make decisions and solve problems to optimize ad performance and beat KPIs?

  2. Do you embrace hard work and are you willing to dig in to solve problems to WIN the battle of ad optimization?

  3. Are you a student of the game with an open mind to learn and get even better?

  4. Are you committed to EXCELLENCE with high expectations of yourself and fellow team members?

  5. Are you a perpetual self-developer?

  6. Are you disciplined, organized, and structured?

RESPONSIBILITIES

  • You have a strong grasp of current ad platforms, marketing tools, and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

  • Digital Marketing: Help to strategize and manage all day-to-day digital marketing activities; including social media ads, landing pages, funnels, and automation software.

  • Setup and Manage Ad Campaigns on Facebook, Instagram, and other platforms like TikTok.

  • Create ads using best practices and also provide your expertise in copywriting, image selection, video inclusion, headline selection, and other elements that drive success ad creation and ad performance

  • Understanding of TOF, MOF, BOF

  • Set up custom audiences and Lookalike Audiences

  • Setup Retargeting audiences and retargeting campaigns

  • Track performance daily and be responsible for KPIs: Monitor ad campaigns and pay close attention to details such as Cost Per Lead (CPL). Maintain budgets and monitor ad spend

  • Integrating our follow-up systems into ad campaigns using Zapier and HighLevel (GrowthXpress).

  • Lead Generation: Focus on generating leads for medical and dental clients using ads and funnels.

  • New ad campaign setup: Setting up ad campaigns and funnels using our Standard Operating Procedures (SOPs).

  • Testing: Testing variables of copy, images, video, and landing pages to optimize results.

  • Conversion Rate Optimization (CRO): Optimize results with A/B tests, ad optimization, and funnel optimization. Run split tests and always try to improve results

  • Reporting + Analytics: Compile and analyze all the data from ad campaigns with actionable recommendations for improvement.

  • Research: Always be on the lookout for ways to improve our services and processes. Especially related to efficient and effective lead generation. Maintain on the industry and research innovative ways to improve ad campaigns

  • Attend our company meetings unless otherwise approved to be absent, including but not limited to; coaching, leadership, company training, and company-wide. Show up on time for daily huddles at 8.30 am EST

  • Manage detailed and structured timelines, programs, tasks, and project management systems using Monday.com and Asana

  • Communication: Clear and consistent internal team communications using Slack, Monday.com, Loom video explainers, and Zoom video calls.

  • Identify and communicate areas to improve, innovate and get better within our ad product and service delivery. Communicate this with the team and leadership regularly in our meetings. Absolutely MUST communicate wins and red alerts and if there are any issues with red alerts/lead guarantees you must proactively communicate this.

  • Manage detailed and structured timelines, programs, tasks, and project management systems using Monday, ClickUp, Asana, and Slack


Sound like someone you know? Apply below...

RESULTS


  • Team Management of Ad Results Specialists

  • Overall Ad Account Results

  • Ad Account Optimization: lead optimization on red alert and struggling accounts and consistently make sure we are delivering maximum results and are within KPI. This includes creating and deploying new creative assets like images, video, and ad copy as needed and being proactive about optimizations

  • Consistent ad campaigns performing within KPI


REQUIREMENTS


  • At least 2-5 years of professional ad experience. Must have experience managing digital advertising across multiple social media platforms including Facebook and Instagram, Google

  • Ability to lead a team / pod of 2-4 junior ad results specialists

  • Experience with funnels. We use GoHighLevel (similarities to Clickfunnels but better)

  • Tech savvy, ability to navigate tools like FB Business Manager, GHL/ Clickfunnels, Google Analytics, Hotjar/ Microsoft Clarity, and more.

  • Ability to work effectively in a fast-paced (sometimes chaotic) environment while maintaining a sense of perspective.

  • Ability to manage multiple campaigns and projects consecutively and ability to work under pressure

  • Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and “getting-it-done” are required.

  • A shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we're always making progress

  • Knowledge and experience with automation for lead nurturing. We use GHL (experience with GHL is a bonus, and we also provide training on this).

  • Able to self-direct and properly manage one’s time effectively

  • Excellent communication skills, both with clients and cross-departmentally, and ability to relay ideas clearly

  • Ability to learn quickly and execute at a high level with speed

  • Able to work a minimum 40-hour week with fixed hours M-F 8AM-6PM EST / New York

  • Flexiblity and willingness to work occasional additional hours/weekends/holidays if the situation warrants it

  • Generally reachable and responsive to team members (Slack) during working hours

  • Strict attention to detail and cross-checking data

  • Must be organized and able to follow and update SOPs and complete weekly reports.


Sound like someone you know? Apply below...


Compensation:

  • Compensation for this role will be dependent on education and experience

  • Performance Bonuses & Continuing Education

  • Participation in our Emerging Leaders Program


Benefits:

  • Paid Time Off

  • Work from anywhere! Fully remote

  • Join a fun, action-taking international team

  • Massive opportunity for growth for the right candidate

  • Select a career that will CHANGE YOUR LIFE!

IMPORTANT: YOUR APPLICATION WILL NOT BE CONSIDERED UNTIL YOU COMPLETE THE STEPS ON THE CONFIRMATION PAGE (AFTER YOU SUBMIT YOUR ANSWERS BELOW)


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